The Making Of "Progress" the Music Video

The Making Of "Progress" the Music Video

A year ago this month, I sat down with producer Lew Richards of 17th Street Recording Studio in Costa Mesa, CA. I had written lyrics to the song "Progress" in November of 2015 and began developing the basic chords and structure immediately following. After testing it live at open mics in the South Bay area and receiving positive feedback from both musicians and audiences alike, I decided this would be the first song I would record professionally.

Being new to recording in such a large studio of high caliber quality, it took me some time to adjust to the quickness and feel of recording. For years, I have always been a live performer both in bands and solo, so recording in the studio was foreign to me. You become lines on a computer; everything must be perfect, and if it isn't, you redo until it is. It became a tug of war creatively -- you want to keep certain lines or parts in the song that you normally play with live. But once you get down to the root and theme of the song, you focus in on what matters without compromising your style. Lew was very good about that.

Once the foundations were laid, it was time to bring in other musicians. Despite the fact that there are really only three chords in the versus and five interchangeable ones in the chorus, I was impressed with how quickly and stylistically each musician brought to the table. Once Alex Vo (lead guitar/dobro) was familiar the guitar parts in the song, we decided to add a dobro to give it a dirty, southwestern feel. From there, the song came to life. It was at that moment that I realized we had something special.

Then came time to create the music video. Evelyn Hali'aaloha Roberts has been my manager ever since "Progress.” When she developed Good Evening Entertainment, we immediately started to raise money for the video. In autumn of last year, we decided to bring on Chelsea Lutz of Left Handed Pictures as a producer. Chelsea and I have worked on projects before, most notably a short film with Lacombe Productions that is still under development. Not only was she the most qualified person I could think of to take on this project, but she also came with her talented Left Handed Pictures partner and cinematographer Kenneth Bauer. That’s when Evelyn, myself, Chelsea, Kenny, and my brother Matthew sat down to develop schedules and shot lists.

Principal photography began in October of last year, and days into production, I fractured my right metacarpal down at The Wedge in Newport Beach. My hairline fracture was initially misdiagnosed and remained untreated, but we continued production anyway. Upon a visit to the orthopedic surgeon, they later updated my condition to a hairline fracture and casted my entire hand -- you may notice this in certain parts of the video. Being the positive and story-driven director he is, Matthew said, "Hey, it just looks like you woke up in the desert after a trip to the ER". Works for me!

The video is centered around the idea that our species has progressed to different stages throughout time, and that we are not only spinning our wheels, but in some cases, we’re moving backwards. This drug-using, mullet-sporting relic straight out of the 1980's is a man among a generation that is lost in a technological world. He awakens in a vast desert, only to realize that humanity hasn't changed – generations out of touch with other generations. We only progress when we rewind and focus on what lies ahead; only then can we move forward.

We hope you enjoyed the video! More projects stir in the pot for this new year and I look forward to sharing them all with you. Remember, like/follow/subscribe to my social media channels to get the latest updates in all things Michael Conrad Music related. Thank you so very much for watching and listening and we’ll see you in the next blog post!

 

Keep Moving FORWARD,

MC

UPDATE: End of 2016

UPDATE: End of 2016

Hey everyone,

 

It's been quite an incredible year so far! I've met a lot of amazing musicians, producers and booking agents who have helped light a fire under my desire to perform and record original material. So far, I have managed to get a lot of those songs recorded acoustically along with the opportunity to perform them around town. I have just finalized my first updated single "Progress" available now on iTunes along with the music video. I plan on shooting two more videos this year in Maui and plan on releasing them all early 2017.

 

So what's next? I don't expect to slow down. I am currently actively searching for studios to record my first full length album with a wide arrangement of studio musicians. Although acoustic is great and I enjoy the individuality and creativity involved with being a solo artist, it's time to expand. I have received a lot of constructive feedback on my music and most have drawn the same conclusion: I need a band. So, with that said, let's jam! Musicians of all types that are dedicated to their craft with a strong emphasis on creativity, please inquire!

 

If you are a musician, booking agent, or producer looking for a new project and you are interested in getting involved, please contact me at info@michaelconradmusic.com or contact management at (424) 335 4230. I love meeting new people who are serious about being successful and believe in the marriage of development and creativity. The new year is approaching, let's make something great together!

 

MC

Crowd Funding Campaign: P R O G R E S S

Hi Friends!

We have almost reached the half way point in the project since we launched. I wanted to reach out to ask for your support for the "Michael Conrad Music Debut Video Progress" campaign on Indiegogo.

There are two ways to help: 

1. Contribute - even small contributions raise their popularity and give them more visibility on the site. 
2. Post to Facebook - in the end, the more people hear about them, the more likely they are to meet their target.

 

Help the "Michael Conrad Music Debut Video Progress" campaign reach its goal today!

CONTRIBUTE

Don't stop here... share with your friends.

You can drive further support and success of this campaign by telling friends and helping the team build their audience. Every person counts!

 SHARE ON FACEBOOK SHARE ON TWITTER

Customer Happiness Center | Trending Campaigns | Recent news | Email Preference Center

 

Thank you!

MC

 

Michael Conrad Debuts New Single PROGRESS

Michael Conrad Debuts New Single PROGRESS

Brand new to the Los Angeles alt rock music scene, Michael Conrad will be debuting his first single “Progress” starting this summer. And the song could not have come at a more perfect time. With the election year edging closer, Progress explores today’s socioeconomic status, inequality, and love of power. The song is available now on iTunes, Amazon, and Google Play. It was recorded at 17th Street Recording Studio in Costa Mesa with well-known local producer Lew Richards. Lew has worked with artists such as The Dirty Heads, Slightly Stoopid, Sublime with Rome, and Micha Brown to name a few.

Lew Richards (Producer) states “I had a really great time working with Mike I was honored to be a part of his first real studio recording. He was professional all the way through and I’m really stoked on how the song came out. Look forward to seeing what Mike does in the future.”

Alex Vo (Dobro and Electric Guitar)  said “I had a great time and it was a pleasure working on Mike’s new song!”

Michael’s guitar style consists of a fast acoustic Celtic rhythm, palm muted strumming, sprinkled in harmonics, and a strong laid back modern rock feel. He has many musical influences including, but not limited to:  Red Hot Chili Peppers, Incubus, John Butler Trio, and Dispatch. Growing up in a small town in New England, Michael moved out to Los Angeles originally to make a career in the film industry but found himself returning to his love of music and poetry.

Progess has a Wild West feel, utilizing spoken word with a clean and rich sounding chorus. A song that strikes a chord with the listener, both harsh and inviting. A local LA County tour is planned for mid to late summer 2016. The single will be ready for radio play and sent to all media venues in California, Hawaii, Boston, Austin, Atlanta and Nashville areas respectively. Michael is currently working on new material for a full length feature album. Acoustic versions of those songs will be performed at his shows this summer.

For more information, promotion requests or to set up an interview, please contact management either by phone at (424) 335-4230, by email (booking@michaelconradmusic.com) or please visit michaelconradmusic.com.